Jefe Replay is a major influence on the Boston culture. His influence is in music, fashion, as well as being a model. He recently modeled for Nike where his add was featured in Time Square. He was born and raised in Dorchester. Motivated by past stars like Bobby Brown and New Addition. Replay has the presence and style of a celebrity, already. His music and videos are an insight into the Boston’s Hip Hop Culture. One of his mottos, (Ain’t Shit Free). This exemplifies the confidence he has in his craft. This confidence is will justified, because his music speaks for itself. Check out the song, (Stay ugly) where he states his motto, (Ain’t Shit Free).